Business: Red Phone Booth
Industry: Hospitality / Speakeasy Lounge
Campaign Type: Local Creator Visits
Platform: Mustard.love
Red Phone Booth partnered with Mustard to bring lifestyle creators and nightlife influencers into their iconic speakeasy lounges. The goal was to generate authentic social media content showcasing the unique experience of entering the venue through the famous red phone booth and enjoying handcrafted cocktails inside.
Red Phone Booth is a prohibition-style cocktail lounge where guests enter by dialing a secret code inside a vintage red London phone booth before the hidden door opens to reveal the 1920s speakeasy inside.
The campaign generated 939K reach, 43.8K video plays, and a 7.75% engagement rate through creator-driven social content highlighting the venue’s nightlife and cocktail experience.
Client Testimonial
Hear directly from the team at Red Phone Booth Speakeasy about their experience bringing local creators into their venue through Mustard.
“Mustard helped bring creators into our venue and introduce Red Phone Booth to new audiences online.”
Campaign Results
939.1K reach
43.8K video plays
1.5K likes
230 comments
76 shares
7.75% engagement rate
Creator Participation
Mustard connected Red Phone Booth with creators interested in nightlife, cocktail culture, and luxury hospitality experiences.
5,033 creators invited
94 applications received
22 creators booked
These creators collectively represented over 308M local followers, introducing the speakeasy experience to new audiences.
Top Performing Creator Posts
Creators highlighted the unique speakeasy experience at Red Phone Booth, from entering through the iconic red phone booth to showcasing cocktails, nightlife moments, and the hidden lounge atmosphere.
Creator experience inside the Red Phone Booth speakeasy lounge
Cocktail and nightlife content highlighting the hidden lounge
TikTok creator showcasing the Red Phone Booth experience
Collaborative Content Performance
939K
Reach
43.8K
Plays
1.5K
Likes
230
Comments
76
Shares
7.75%
Engagement
Top Performing Creator Posts
Creators highlighted the unique speakeasy experience, cocktail culture, and hidden phone booth entrance that makes Red Phone Booth one of the most distinctive nightlife destinations.
Audience Reaction
Such a fun speakeasy! Such a cool way to get in ❤️❤️
Love Love Love going there! Drinks are on point!
It’s one of the best speakeasies in ATL ❤️
ATL I know it I’m moving back 🔥🔥🔥🤣
Yes!!! I can’t wait to check it out!
Why It Worked
- Unique speakeasy entrance through a red phone booth
- Highly visual nightlife and cocktail content
- Authentic creator storytelling
- Social proof through real visitor reactions
Through Mustard’s creator network, Red Phone Booth generated strong social awareness and introduced its exclusive speakeasy experience to new audiences across the city.
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