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Learn How We Achieved 10% buzz in business in the first month
for Edelweiss

Let's Get Introduced First

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10% boost in business in the first month

for Edelweiss
single store, German cuIsine restaurant
3.8x
increase in
profile reach
4.3M
content reach
via UGC videos
470
locals expressing
PURCHASE INTEREST
Edelweiss

Edelweiss Dining takes its name from the iconic Alpine flower, symbolizing purity, adventure, and a touch of romance rooted in European mountain culture. The brand channels a cozy-yet-refined atmosphere reminiscent of an Alpine chalet, blending warm hospitality, rustic elegance, and refined touches that appeal to both traditionalists and modern diners.

Cultivate Community

By hosting themed nights, live music events, or pairing dinners, the restaurant seeks to forge a loyal local following and a broader network of food enthusiasts who share an appreciation for Alpine-inspired fare.

Expand Thoughtfully

As it grows, Edelweiss Dining may look to new locations or partnerships while preserving the intimate charm and high standards that define the brand.

Innovate Tradition

Through continuous menu evolution, chef-driven specials, and creative beverage pairings (from Austrian wines to German beers), Edelweiss Dining keeps Alpine classics lively and relevant for both traditionalists and curious newcomers.

business goals

Huge social media boost

Reach: 1.7K

387.97%

account engagement rate: 800

160000%

Instagram Followers: 900

20%

Local customers buzz
about Edelweiss

comments

Purchase intent

32/post

Total purchase intent

470

What people love

Pretzels and Food Experience

Fun and Enjoyment

Octoberfest Celebration

Desire to Visit/Return

Beer and Drinks

The secret SAUCE

Converting buzz to new customers

Before

👀
less than 300 views per post
❤️
17 likes is highest result

Disorganized and inconsistent profile;

Limited content diversity;

Scarcity of authentic followers;

Implementation of influencer marketing strategies

with

👀
up to 200k vews
❤️
500-700 likes per reel

A variety of engaging content showcasing different foodie stories;

Growth of authentic followers, reaching over 200 new followers per month;

Effective hashtag strategy, expanding post reach;

Implementation of influencer marketing strategies

SAUCE -  AI platform
to grow revenue via influencers

1

MATCH TOP LOCAL INFLUENCERS

Mustard uses AI and its large foodie community to pair your restaurant with top local influencers for high-impact social media promotions.

2

Automate influencers promoting each location

Mustard’s technology automates every step—from scheduling (no more no-shows) to content tracking, fraud prevention, and payments.

3

Produce high-impact
video content

Mustard’s influencers create compelling local video content that drives highly engaged customers to your restaurant.

4

Convert buzz to new customers

Mustard integrates with first-party delivery and reservation systems to turn influencer buzz into measurable orders, promo code redemptions, and in-person visits.

Leveraging amazing social media influencers doesn’t have to be hard

Asheville, NC
Atlanta, GA
Austin, TX
Bakersfield, CA
Baltimore, MD
Boca Raton, FL
Boston, MA
Calgary, Canada
Charleston, SC
Charlotte, NC
Chicago, IL
Columbus, OH
Dallas, TX
Denver, CO
Detroit, MI
Fort Lauderdale, FL
Fort Worth, TX
Hartford, CT
Houston, TX
Las Vegas, NV
Long Beach, CA
Long Island, NY
Los Angeles, CA
Miami, FL
Montreal, Canada
Napa County, CA
Nashville, TN
New Haven, CT
New York, NY
Orange County, CA
Orlando, FL
Palm Beach County, FL
Philadelphia, PA
Portland, OR
Queens, NY
Raleigh, NC
San Diego, CA
San Francisco Bay Area, CA
San Jose, CA
Seattle, WA
St. Louis, MO
St. Petersburg, FL
Tampa, FL
Toronto, Canada
Vancouver, Canada
Washington, DC
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