Influencer marketing is no longer just a trend—it’s a proven strategy for driving brand awareness, user-generated content (UGC), and sales. But with so many platforms out there, it can be overwhelming to decide which one is right for your business—and your budget.
In this guide, we break down the top influencer marketing platforms in 2025 and what you can expect to pay for each. Whether you're a restaurant owner, e-commerce brand, or agency, this list will help you compare features, pricing, and best-fit use cases.
✅ 1. Mustard.love – Best for Local Restaurant Campaigns
Price: $299/month
Best for: Restaurants, food brands, and local businesses
Includes:
- 3 local food influencers each month
- 6 content posts (Instagram + TikTok)
- Full-service campaign management
- No contracts, cancel anytime
- Real performance tracking and customer data capture
Why it stands out:
Mustard is the only platform purpose-built for local influencer campaigns. Instead of influencer directories, Mustard uses tech to match you with creators who actually live near your business—so their followers can walk through your doors.
💼 2. Upfluence – Best for Large-Scale Brand Campaigns
Price: $2,000–$3,500+/month (annual contract required)
Best for: Mid-size to large brands and agencies
Includes:
- Access to massive influencer database
- Influencer CRM and analytics tools
- Workflow automations
- No included campaigns—tool only
Pros:
Great for brands that want to manage multiple influencer campaigns in-house.
Cons:
Expensive, with a steep learning curve and no done-for-you services.
🌟 3. Aspire (formerly AspireIQ) – Best for E-commerce Brands
Price: Starts at $2,000/month
Best for: DTC, Shopify, and Amazon sellers
Includes:
- Influencer discovery and outreach
- Content collaboration tools
- Campaign tracking
- Optional Shopify integration
Pros:
Tailored for product seeding, affiliate campaigns, and tracking ROI.
Cons:
Pricey for smaller brands and requires internal team management.
📊 4. CreatorIQ – Best for Enterprise-Grade Campaigns
Price: $2,500–$5,000+/month
Best for: Global brands and Fortune 500 companies
Includes:
- Powerful analytics dashboard
- API integrations
- Influencer database + fraud detection
- Enterprise support
Pros:
Highly customizable and scalable.
Cons:
Too complex and expensive for small or mid-sized businesses.
💡 5. Influencity – Best for Analytics-Driven Campaigns
Price: From $168/month (basic), up to $1,000+
Best for: Agencies and marketers who love data
Includes:
- Detailed audience and engagement metrics
- Influencer discovery and contact info
- Optional campaign tracking add-ons
Pros:
Advanced targeting filters and clean UI
Cons:
No campaign management or content services included
🌱 6. Social Cat – Best for Small Businesses and Product Gifting
Price: $49–$249/month
Best for: Bootstrapped brands or UGC campaigns
Includes:
- Influencer outreach (mainly gifting)
- Up to 10–30 monthly campaigns (depending on plan)
- Limited tracking and automation
Pros:
Affordable and easy to use
Cons:
Limited creator pool and lower-quality content
🎨 7. Popular Pays (Lightricks Creator Hub) – Best for UGC Content Creation
Price: $1,000+/campaign
Best for: Brands that want content more than reach
Includes:
- Creative briefs
- Paid influencer content
- Usage rights for ads
Pros:
High-quality, brand-safe content
Cons:
Less focused on influencer engagement or virality
🔎 8. Heepsy – Best for DIY Influencer Search
Price: $49–$269/month
Best for: Freelancers and in-house marketers
Includes:
- Influencer search engine
- Contact info and audience breakdown
- No campaign execution or analytics
Pros:
Affordable if you're just sourcing creators
Cons:
You’ll still need to manage outreach and campaigns manually
🧾 Pricing Comparison Table (At a Glance)
Platform | Price (Monthly) | Done-for-You Campaigns | Best For
Mustard.love | $299✅ | Yes | Local restaurants, food biz
Upfluence | $2K–$3.5K+ | ❌ No | Mid-size to large brands
Aspire | $2K+ | ✅ Yes | E-commerce brands
CreatorIQ | $2.5K–$5K+ | ❌ No | Enterprise campaigns
Influencity | $168–$1K+ | ❌ No | Analytics-heavy users
Social Cat | $49–$249 | ✅ Yes | Small businesses
Popular Pays | $1K+/campaign | ✅ Yes | UGC-first marketing
Heepsy | $49–$269 | ❌ No | DIY influencer discovery
🧠 Final Thoughts
Choosing the right influencer platform depends on your budget, campaign goals, and how much of the work you want done for you.
- For restaurants and local brands, Mustard.love offers unbeatable value at $299/month.
- For large brands, tools like Upfluence and CreatorIQ give you scale.
- For ecommerce sellers, Aspire is a strong all-in-one solution.
Whether you're just starting out or scaling your influencer efforts, there's a platform designed to fit your needs.
Want help deciding which platform is right for you? Leave a comment below or reach out—we’ll match you with the right fit.
📈 Interested in getting influencers to drive real traffic to your business?
👉 Visit www.mustard.love to start your campaign today.
.jpg)
