Aussie Select partnered with Mustard to activate local creators who visited stores and showcased the brand’s products through authentic social media content. Instead of relying only on traditional ads, the campaign used creator storytelling to bring Aussie Select products into real shopping and food moments.
Aussie Select
CPG / Food Brand
In-Store Creator Content
Mustard.love
Mustard connected Aussie Select with creators interested in grocery finds, food content, product reviews, and lifestyle storytelling.
local followers
The total audience reached by these creators.
creators
creators
creators
These creator posts helped introduce Aussie Select to new audiences by featuring the products in store aisles, grocery hauls, and food-focused content.
Creator post featuring Aussie Select products as part of a grocery and meal moment
In-store creator reel highlighting Aussie Select product discovery
Creator content showcasing Aussie Select products in a real shopping experience
My mouth is still watering from those lamb pastrami and hot ham sandwiches that @oscarsdenver made for us! Thanks @leeverslocavore for carrying the @aussieselect line. Thanks @aryonnarichard for the review.
wegmans is the best. the slices of the meat look perfect 🔥😍 lamb prime rib on sour dough is the bestcombo 🔥🙌
@wegmans always have delicious food 🍖🔥. I been eating there since high school back in 09 😅
😍🍳 Love that it’s halal and ready to serve — perfect for quick, tasty breakfasts 🙌✨
For CPG brands, creator content works especially well when it helps shoppers picture the product intheir own lives. Aussie Select’s campaign turned in-store visits and product discovery into highlyengaging social content that reached millions of people.
Through Mustard’s creator network, Aussie Select was able to generate large-scale awareness andstrong engagement for its food products through authentic creator storytelling.
The campaign reached 2.9 million people, generated 1.0 million plays, and helped showcase AussieSelect products in a way that felt natural, useful, and compelling to consumers.
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