When we launched Mustard, we had one big goal:
Make influencer marketing effortless and effective for restaurants. 🍔📸
But in the early days, most of the features we dreamed of weren’t fully built yet. We had the vision—but not all the systems. 🔧
That meant a lot of processes—like matching restaurants with influencers, sending out campaign briefs, and tracking performance—took extra time, energy, and manual work behind the scenes.
Because of that, our original pricing reflected the complexity:
$799 per month to run a high-quality influencer program.
Fast-forward to today:
✅ We’ve built the technology.
✅ We’ve optimized the workflows.
✅ We’ve automated the systems.
And now, we can handle more restaurants, deliver even better results, and do it all at a lower cost.
👉 Mustard is now just $299 per month.
Here’s how we scaled smart—and why it means great news for you 👇
🤖 1. Smarter Influencer Matching
Early on, finding the right creators for each restaurant took time—and a lot of manual reviewing.
Now, with AI-powered matching, Mustard automatically recommends the best-fit influencers based on:
- Location
- Audience demographics
- Real engagement data
- Content style (from casual brunch spots to luxury dining)
- Past campaign success rates
🎯 You get better matches, faster—without paying for hours of manual work.
📩 2. Automated Campaign Management
In the beginning, scheduling influencer visits, sending briefs, and following up on posts was all done individually.
Today:
- Influencers receive automated invites and confirmations 📧
- Campaign briefs are generated instantly
- Post tracking happens behind the scenes without manual chasing
✨ Everything from outreach to execution is streamlined—making campaigns smoother for you and for the creators.
📊 3. Real-Time Reporting and Performance Dashboards
Before, reporting on campaign success meant manually collecting screenshots, links, and performance data.
Now, with our real-time dashboard:
- Posts are tracked automatically
- Engagement, reach, and ROI data is pulled live 📈
- You can see exactly which creators are driving the most traffic, bookings, and buzz
No guesswork. No delays. Just clear, actionable insights.
🧠 4. Smart Campaign Briefs and Individual ROI Tracking
One of the biggest upgrades? How we manage briefs and performance attribution.
Today, Mustard automatically:
- Customizes campaign briefs for each influencer 🎯
- Assigns unique promo codes and tracking links
- Tracks each influencer’s individual performance (clicks, orders, redemptions)
✨ This means you know exactly which creators are helping your restaurant grow—and you can double down on what’s working.
💬 Why We Lowered Our Price from $799 → $299
In the early days, we needed a higher price because we simply didn’t have the tech to scale efficiently.
Now that we've built the systems, optimized the processes, and automated the heavy lifting, we can:
- Serve more restaurants (without bottlenecks)
- Deliver better results
- Cut costs—and pass those savings to you
👉 Mustard is now just $299 per month.
No hidden fees. No contracts. No surprises.
Just smarter influencer marketing, made simple.
🏆 What’s Included in the $299 Mustard Plan?
✅ 3 influencer matches and hosted visits per month
✅ Full campaign automation from invite to post tracking
✅ Pre-built influencer briefs and contract handling
✅ Influencer purchase intent reporting
✅ Self-serve platform with intuitive campaign management
(⚡ Please note: This plan is fully automated—no dedicated support team included. For personalized support, upgraded plans are available.)
📣 Building Smarter = Winning Together
Scaling Mustard wasn’t about cutting corners. It was about building the systems we always envisioned—the right way.
Now every restaurant, from neighborhood cafes to ghost kitchens to Michelin-starred spots, can access influencer marketing at a price that finally makes sense.
✅ Better tech
✅ Lower costs
✅ Faster results
✅ More reach
🚀 Ready to scale your restaurant with smarter influencer marketing?
👉 Sign up for Mustard today for just $299/month
Let’s fill those tables together.
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